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Comment Automation

Works on:📸 Instagram

"Comment INFO below and I'll send you the details" is one of the best ways to get leads from a post. Comment Automation watches your posts, and when someone comments your keyword it sends them a DM and adds them to your CRM, hands-free. It's on the Platinum plan.

Creating a rule​

  1. Click Comment Automation in the sidebar, under Automation, and create a new rule.
  2. Give it a Rule name and pick the Platform: Facebook or Instagram.
  3. Which posts should we watch?
    • Specific posts: paste the post links, one per line. This is the most reliable option.
    • My latest posts: watch the newest posts on your profile. For Instagram, add your profile link.
  4. Trigger keywords: the words that start the rule, for example info, price, link. Choose the Match mode and whether to Match exact letter case.
  5. Stop keywords: a comment containing any of these is ignored even if it matches a trigger.
  6. When a comment matches, do this: write the DM to send and, if you want, Add the lead to folder. The Live preview shows what people will get.
  7. Safety & pacing:
    • Once per person never messages the same commenter twice for this rule.
    • Only act on new comments ignores the existing backlog, so turning a rule on doesn't message months of old commenters.
    • Daily action cap and Min minutes between actions keep the pace human.
    • Only reply during set hours sends DMs only in the hours and days you pick. Comments that arrive at night are queued and answered when your hours open. Adding people to your CRM is never held back.
  8. Click Save & activate, or Save paused to turn it on later.

Watching it work​

  • The dashboard shows Today's actions, DMs sent and Leads added, plus what will go out next and why anything is waiting, such as pacing, the daily cap or your sending hours.
  • History lists every comment that matched, and whether its DM was sent, queued, skipped or failed.
  • Pause sending at any time. If Facebook or Instagram pushes back, sending pauses on its own to protect your account.

Turn on Send in the background in a rule to send its DMs from a quiet background tab instead of a pop-up window. Chrome needs to be running for rules to work.

Next Steps: Follow up with everyone who commented using Sequences.

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